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Commercial Printing Design
Tips Ask yourself the following questions as you prepare documents to promote your business to customers or communicate important information to others. What is the Objective? What do you want to communicate? What does the tone and look need to be? Do you want to project bold and powerful or subtle and understated? Who is Your Audience? Will the book go primarily to people who know what to expect in terms of content? Is there a different target from a buyer standpoint versus the ultimate reader of your book? Knowing just who will be buy and who will read the book will help you create and communicate the message, look and tone to achieve book publishing success . Ex.: A children’s book has a different audience and needs a different look and feel from a cook book. Who Will Be the Designer? Graphic design can be a challenge, so you may be using a professional designer or the in house design department of your printer. Or, you may be doing your own graphic design using desktop publishing technologies. If you're not experienced in graphic design, here are some common design tips. What Type Styles and Sizes Will Be Used? Imaginative use of type can enhance every printed piece. Styles, sizes and weights chosen should be based on the objective of the document and the look and tone you want to convey. Boldface type is often used for headlines to attract the reader's eye. Type for the body (sometimes called text) is usually a lighter and smaller face. The text should be set at least 10 point type for legibility. Do not use more than three styles of type on a page. What Graphics Will Be Used And Where Will Copy Be Placed? Photographs, illustrations, graphs, etc., attract attention and help convey messages that would require the proverbial "thousand words." However, don't make a page busy with too many graphics. Generous use of "white space" makes a page more appealing and readable. Copy and graphics should be considered in groups. Lay them out in an orderly way on the page. Don't run the type across the width of the page. It's best to break the page into smaller columns of type and intersperse photos and illustrations. When laying out facing pages, think of them as a single unit. Don't run text across one page to another facing page but consider spreading the heading and art across both pages to create continuity. To review additional commercial printing design tips, click here. |